“This collection is inspired by the early morning sunrise over the ocean. From cool to warm, the rainbow colour palette runs through the collection, tempered with a bold monochrome print.”

“It is playful, vibrant and most of all feminine - just like the Emma Pake women.” - Emma Pake

© Duncan Scobie

The campaign was shot against the stunning backdrop of 1930’s Art Deco architecture at one of Europe’s few remaining saltwater lidos. Resting on the tip of the British coast, it's heritage and architecture perfectly complimented our Spring Summer collection